How does the idea of winning a prize attract customers?
A well-configured and visually pleasing pop-up is guaranteed to get any customer’s attention. Engagement is the first major step towards creating a relationship with your customers by giving them a personalized experience as they explore your Shopify store. If a customer is engaging with a pop-up and they win a 15% off coupon, they are more likely to use that upon checkout, taking advantage of the special bonus that they have just won. The value of and desire for this coupon, discount, or free product becomes much greater when customers perceive it as something they worked for themselves.